Promotional Marketing is the perfect way to gain a competitive edge and enhance your brand – but it’s not just about choosing a product and adding your logo.
Whether it’s to provide staff incentives, promote your brand or influence customer purchasing behaviour, the best promotional campaigns work because the planning has been right – and that’s where we can help.
The Corporate Express Promotional marketing team can help you design and implement strategies that add value to your brand, and are aligned with your product marketing objectives.
We start by working closely with you, to understand your needs; then we make recommendations to complement and enhance your brand.
To provide you with the most successful program, we offer total management of the design, production and warehousing of all of your promotional products, ensuring that they’re on hand for next-day delivery where and when you need them.
We passionately believe that Promotional Marketing must enhance your brand, not simply borrow from it.
The Corporate Express Offer:
Catalogue programs
We design, produce, warehouse and distribute a range of promotional products specifically created for you, then provide a streamlined system to manage your inventory.
‘One off’ special orders
We’ll custom-design branded products for any special event or business objective.
Web design and management
Our specialised in-house web design team will custom-design online catalogues to specifically match the look and feel of your business.
Brand loyalty and recognition programs
can help you identify the right merchandise and establish the right program to achieve maximum results.
Trade and consumer sales promotions
We can cost-effectively and efficiently design, develop and manage the production of innovative merchandising and packaging solutions for any sales promotion or gift-with-purchase offer.
Licensing opportunities for major events
We can develop and market a range of merchandise which enables you to leverage significant value from a specific event.
Uniforms and corporate wear
We can manage and coordinate your entire uniform requirements, including safety gear and sporting wear, from concept and design right through to warehousing, distribution and fitting.
Tips on how to develop the best promotional campaign:
Before starting any promotional marketing activities, take the time to carefully plan your campaign. Ask yourself the following questions:
• Why are you running this promotion? Are sales down in a particular area, or do you want to create awareness of a new product? Understand exactly what it is you’re aiming for…more sales, brand awareness, brand loyalty, etc.
• Are you planning to collect names as leads, or will you offer discounts on items as ‘loss leaders’ to gain a larger customer base?
• Who are you targeting? Your competitor’s customers, existing clients who have not made a purchase for a while, or a new market segment? What are the specific demographics (gender, age, background, location, and so on) of your customers, and how can you best reach them?
• What incentive works best for your target audience? Free samples, competitions, trade show displays, supermarket displays, product seminars, viral marketing…? Remember that a good quality promotional product will be around for years and can be used on a daily basis by your clients, at a fraction of the cost of traditional advertising.
• Create an emotional connection – a reason to try, and then buy. Every potential customer wants to know one thing – “what’s in it for me?”
• Is the campaign in line with your values and your corporate culture? Don’t ever cheapen your image…retain your integrity and the integrity of your brand at all times.
• What’s your budget? That will determine whether you opt for direct mail, email, or in-store promotions.
• Link whatever you do back to your company’s website…that gives new customers an opportunity to get to know you better.
• How long will the campaign last, and how will you measure its success?
• Does your promotion comply with State and Federal laws? There are rules around competitions that you need to know – the rules for games of skill are not the same for games of chance. Make sure that your legal department (internal or external) approves your campaign before you launch it.
